The NeuLine Clinic | Branding | Web Design | Social Media | Illustration
I had the privilege to collaborate with the creative director at The NeuLine Clinic, a prominent Texas-based medical facility that offers services including in-office lab and EEG testing, primary care, cosmetic procedures, hormone therapies, and related procedures. While working with The NeuLine Clinic, I worked to develop their new visual system which encompassed the logo, brand manual, patterns, illustrations, colors, photography, iconography, headline design, and other visual components.
Helping to shape The NeuLine Clinic’s visual identity demonstrates my aptitude for translating complex concepts into visually compelling designs by establishing a cohesive and impactful brand presence for the clinic which aligned with its overarching objectives to strengthen the clinic’s position within the medical industry.
As with other campaigns, the logo quickly became the focus of the new visual system. Because The NeuLine Clinic’s prominent demographic is athletes, the team decided to use the image of an athlete with a medical cross to emphasize athleticism and medical expertise. This logo then served as the basis for a comprehensive logo system wherein each alternate logo represented one of the clinic’s specialized services.
The NeuLine Clinic’s visual system represents an extension of its sister brand, NeuLine Health while maintaining its unique identity. The NeuLine Clinic’s color palette is warm to evoke a sense of comfort and care and the strength of athletes, which overall resonates with the target audience and reinforces the clinic’s commitment to exceptional medical care.
In addition to creating the logo and brand assets, I also was entrusted with developing an intuitive online experience for patients and visitors via The NeuLine Clinic’s website. Guided by the brand identity, I developed an engaging and informative platform to communicate the clinic’s mission, services, and expertise. Afterward, I used the website design to enrich the visual style of the clinic’s social media accounts; this ensured a cohesive online presence across platforms.
