Empathic Practice | Social Media Content Design
I had the opportunity to collaborate with Empathic Practice, a distinguished stress-management center and marijuana clinic that emphasizes meditation, mindset, and mindfulness. My role was to expand their visual library and craft the social media look and style based on the current brand manual and foundational elements.
My involvement in shaping Empathic Practice’s social media visual style showcased my expertise in visual storytelling and brand enhancement. I integrated strategic design elements with the clinic’s core principles to create a compelling online presence that aligns with their core mission and resonates with their target audience.
To create compelling visuals for Empathic Practice’s content, I combined elements of individuals meditating and nature to produce photo collages and animations that resonate with the target audience. These dynamic multimedia components evoke a sense of calmness, harmony, and holistic well-being.
I employed hand-drawn illustrations to infuse social media elements with unique and captivating appeal. In addition, the illustrations served to tell stories, communicate the clinic’s core principles, and foster a connection with their audience.
Because Empathic Practice already had established brand guidelines, I took care to ensure the new material was cohesive and consistent with the current branding. Nonetheless, the expansion of their visual identity allowed their social media presence to increase and allowed the company to better convey their core values. In the end, Empathic Practice was able to establish a stronger and more-lasting connection with their audience and to continue to position themselves as a trusted authority in stress management and medical marijuana care.
