HatchMark Studio | Branding | Web Design
My time at the branding and social media agency HatchMark Studio allowed me to come into my own as a designer and contribute to the company’s growth and success. One of my initial undertakings at the company was to spearhead a comprehensive rebranding initiative of HatchMark to elevate the company image and refine its visual identity.
The Hatchmark Studio rebranding efforts show my dedication to excellence and attention to detail. We merged creativity with strategic thinking to position HatchMark Studio as an industry leader and elevate its brand perception to solidify its reputation for delivering exceptional results.
Contributing to the evolution of HatchMark Studio’s visual identity proved to be a rewarding experience, especially after witnessing it improve the agency’s overall success. The rebranding highlights my ability to conceptualize and execute comprehensive branding strategies as well as my commitment to achieve remarkable outcomes for my clients and employers.
The logo was the focal point, and it underwent a meticulous redesign. The team chose a target-like symbol constructed from geometric shapes to exude a sense of precision and purpose. Notably, we incorporated lines throughout the entire logo design to evoke the essence of hatch marks which would align with the company’s distinct name.
In addition to the concept of precision, we also wanted to streamline and enhance brand communication. To that end, we allocated squares, hexagons, and circles to symbolize the three primary pillars of HatchMark Studio’s services: branding, strategy, and design. These symbols served to represent the company’s expertise.
Given the vibrant and diverse nature of HatchMark’s portfolio, we decided to employ a greyscale palette in the rebranding. Choosing greys allowed us to not only ensure the agency’s case studies and expertise remained the focal point but also maintain visual harmony between HatchMark’s branding and that of its clients.
After developing the new logo, the website design needed fine-tuning to remain cohesive with the rest of the company branding. I employed principles of symmetry and well-placed white space to craft a pleasant and user-friendly interface. These final touches reflect HatchMark Studio’s commitment to deliver exceptional design solutions.
