Way Partners | Branding | Web Design | Illustration
Way Partners is a fulfillment company located in Pensacola, FL. They customize their packaging based on the branding of their clients; however, for Way Partners’ main branding, boxes were used as inspiration for all elements. For example, squares were used as the base for illustration and page format elements. More complexly, stacked boxes were used on the content page of their brand manual, and their main pattern that combines 3D illustration with a retro style. The illustration style applied for their branding was also inspired by the boxes concept, and it aims to show their collaborative process with a humorous touch. My overall goal with this brand was to make the fulfillment process, which could be a bit complex for the everyday person, look more fun and approachable.
Credits: Liz Long (Logo Design).
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ADDY AWARDS
Gold - Integrated Brand Identity Campaign.
