Aroma Lum | Branding | Logo Design
Aroma Lum is a small-batch candle brand based in Bogotá, Colombia, creating handcrafted, plant-based candles that bring warmth, calm, and intention into everyday spaces. Each piece is made with care using natural ingredients and soft, soothing scents. Whether it's a terrarium-inspired candle, a dessert-themed design, or a zodiac aroma, every candle is designed to feel both beautiful and meaningful—like a little ritual of light and scent.
The brand was born from a love of quiet moments, thoughtful gifts, and the magic of turning a space into something special. With a modern, minimal aesthetic and a gentle color palette of pinks and deep wine tones, the brand reflects a sense of peace, care, and everyday beauty.
The Aroma Lum logo was designed to reflect the brand’s calm, delicate, and modern essence. At the heart of the symbol is a minimalist lotus flower—an emblem of inner peace and spiritual connection. One of the petals subtly transforms into a flame, representing the candle’s light and warmth in a way that feels intentional yet soft.
The icon is built entirely from clean, fluid lines, giving it a refined and balanced look. To complement the symbol, a rounded typeface was chosen—simple, warm, and harmonious—creating a visual language that feels both serene and contemporary.
Alongside the main logo, a set of alternate marks was developed to provide flexibility across different applications. These variations maintain the integrity of the core identity while allowing the brand to adapt naturally across packaging, social media, and event settings. This system adds not only variety but also strengthens brand recognition and credibility in every context.
