Little More Organics | Social Media Content Design
Littlemore Organic is a snack company renowned for its use of four carefully selected ingredients to craft snack puffs for babies and toddlers. While working with the company, I collaborated with a dedicated team to develop impactful and engaging social media campaigns.
All of the efforts to develop social media campaigns for Littlemore Organic resulted in engaging and cohesive social media campaigns that conveyed the Littlemore Organic brand ethos. Harnessing the power of diverse creative elements allowed us to connect with the target audience and drive brand awareness to position Littlemore Organic as a trusted choice for wholesome baby and toddler snacks.
These campaigns served to connect with the target audience and convey the brand values of creating delicious, nourishing, and convenient snack puffs that children love and parents feel good about serving. Elements crafted for the campaigns were paper-cut illustrations, stop motion videos, striking animations, Instagram carousels, and other related materials. All new elements were created with the existing company branding to enhance and supplement the company’s current image.
Within each new element, the team’s primary objective was to create a narrative that would harmonize seamlessly with the brand’s essence. For example, the paper-cut illustrations were created to charm and capture the attention of the audience by evoking a sense of delight and wonder. The stop-motion videos allowed us to showcase the playful nature of Littlemore Organic’s snack puffs. We brought the product to life through carefully choreographed movements to engage viewers and create a memorable experience. Animations further enhanced the storytelling mechanic of the social media campaign by enabling us to communicate key messages in a compelling manner. In addition, they added depth and personality to the campaigns to capture the imagination of the audience and leave a lasting impression. Finally, the Instagram carousels delivered comprehensive content to inform audiences about snack-related tips, nutritional information, and fun facts that would resonate with parents and caregivers seeking healthy options for their little ones.
In addition to these creative endeavors, I spearheaded a successful food-lettering campaign that infused the brand’s messaging with stylized, appealing typography using the ingredients in the puff that strengthened brand recognition. Furthermore, I took on the responsibility of leading and guiding company interns during the campaign. I provided mentorship and direction in the execution of the social media posts to ensure quality and consistency across channels and nurture the growing skills of the interns. This served to bring the team closer together and foster a collaborative and productive work environment.
